This semester goes unexpectedly fast. I feel like that midterm just passed a couple of seconds ago, and then final project is coming in a blinking time. This my first time to get so close to social media. Before this class, I get used to keep social media at arm’s length, because it’s so overwhelming!
My mind has been changed. By tweeting, I read the news, knowing what is going on. Unlike tradition media like newspaper and TV, I can see other people’s comments on the same time. Through all these comments, reflects people’s attitude, the public opinion, what really important for pr professionals to find out and catch.
In the social media course, I have learned six principles of contagious avatar, customer asocial media metrics, etc. What inspires me the most is the social media crisis management. I wrote more than one blog about it. Crisis is the last thing anyone in the industry wants to see. Like Mark Twain said, “A lie can travel halfway around the world while the truth is still putting on its shoes.” So can a crisis. It can travel even faster due to the social media. Pepsi, Dove and other cases have already prove that. That makes the crisis management one of the most challenging part in the public relations’ work, but kind of most inspiring on the other hand. How to figure the sign of a crisis, how to make a plan to manage it and how to rebuild the reputation, etc. After managing a crisis successfully, everyone can learn a lot, thought majority don’t want to do it again!
Look back on all my six blogs, I can see my own improvements. At first, I feel confused about blog writing. What should I try to write and who is my audience? Uncertainty flows. My writing was not good in first two blogs. They were not well-organized, not cohesive and not visual at all! I did spend much time on the third blog. I thought before wrote, did a lot of research and put images on the blog. After finishing it, I stopped thinking writing was difficult. The gold tip is just think before write.
Last but not least, how could I forget the social media detox! It’s amazing. People live in the social media. We always have our smart phones with us and check them. More and more people realize social media take away plenty of time in our lives, when we should spend with friends and families. During this Thanksgiving, I put away my iPhone and played games and enjoyed dinner with classmates. That’s the most valuable time I had this year.